SOON IT BLOSSOMED INTO A BUSINESS PLAN
Two years ago, Bill Hertz and his longtime partner and colleague Sophia Repling came up with the idea for Auto Dealership Locator. They had worked in the auto industry for over 30 years and wanted to take their marketing skills and knowledge of the industry to connect car buyers and auto dealerships.
They had a simple mission: no ads, no third party leads. They wanted to create a site where shoppers could find their nearest dealers in a no-hassle environment. They also knew that third-party leads and classified sites made customers wary, asking them to provide contact information or complete finance forms they did not feel comfortable filling out.
The solution for Bill and Sophia was to build a directory to help customers find cars at a local dealership quicker and without stress. A one-stop shop, but how is this good for dealers?
Nothing converts better than first-generation leads. Most consumers are not in the mood to have their contact details bought and sold, and they want to go directly to the source. When your dealership adds its info to our directory, your store has the opportunity to engage directly with the buyer.
Your digital visibility will also increase on search engines. Search engines like these types of sites. By adding your store info to our registry, all you have to do is sign up and watch your dealer’s digital visibility and search priority increase, all while leaving your competition in the dust.